The brief: Nowness (hypothetical) is launching a series of short films exploring the emotional power of colour, unpacking the intriguing and tactile spectrum. You have been commissioned to produce a 60-second short film about your assigned Colour to be shown as part of the series.
Assigned colour: PINK
CReative Concept: Playful, clean and feminine
Focusing on the unity of youthful friendship. Using Glossier as a means to do this, we wanted to focus the video on promoting their Balm Dotcom lipbalm.
The outcome:
Still-shots:
