A visual report addressing the misrepresentation of middle aged women within the fashion industry, proposing brand centred solutions that prioritise consumer experience, with a marketing plan that outlines realistic deliverables.
The problem:
The big idea:
the solution:
A hypothetical website feature on the Oliver Bonas site (consumer relevant brand) that allows users to customise their own print and add words of advice, wisdom or just their Monday morning mantra.
The Effect:
The targeted consumer feels seen and appreciated at the chance to have their voice heard and vision brought to life. Hence, their representation is increased.
MARKETING & cOMMS PLAN:
bILLBOARD PROMOTION:
Book release:
More pages from the report:
